AI Prompt Engineering Pack (PPT)

Most people blame the AI when they get a generic answer.

Usually, the prompt is the problem.

This free pack shows you how to ask ChatGPT, Claude, Copilot or any image tool for exactly what you want, the first time.

It’s built from the prompts I use and teach, with real examples and the actual images each one produced.

When you leave something out, the AI fills the gap with the most average answer it can find.

Average tone. Average length. Average everything.

The fix isn’t longer prompts. It’s the right parts, in the right order.

That’s what a prompt framework gives you: a short checklist, so nothing important gets left out.

You don’t need a 20-line prompt for most tasks.

The pack starts with ICC, the smallest framework that still works:

Three parts. That alone fixes most everyday prompts.

If the answer still misses, you don’t start again. You add one more piece.

Add a Role, so the AI knows who to be. Add an Example, so it copies your style. Add Format, Audience and Tone when the work really matters.

The pack covers more than 20 frameworks in plain tables, including RTF, RICE, RISEN, CO-STAR and RISE-FACT, with what each one is best for.

It also covers eight tones, four kinds of constraints, and six thinking techniques such as Chain-of-Thought and Few-Shot.

Image prompts fail for the same reason text prompts do: missing information.

The pack uses one formula for every image:

Every image prompt in the pack is shown next to the image it produced, so you know what to expect.

Name a film style and a lens, and the same formula gives you a cinematic scene.

I wrote the same 3D billboard idea two ways.

First as one long paragraph. The result worked, but the AI filled the gaps its own way, and the face came out cartoon-like.

Then I split the same idea into sections. The result was far more realistic.

For ads and branded visuals, the pack adds five extra sections: Text Elements, Visual Effects, Mood, Branding and Aesthetic.

You don’t always need to describe everything in words.

Upload a rough drawing, describe the finished shot, and the AI does the rest.

The pack also includes a three-panel product unboxing storyboard, built from one plain product photo.

This is the trick that makes a consistent series of images.

Keep six sections fixed. Change only the Camera Angle.

The same woman, in the same outfit and the same building, shot from eye level, a drone, directly overhead, the floor, and above.

That’s how you build images for a brand, a website or a social feed that actually look like they belong together.

The pack is a 32-slide PowerPoint file in a dark, easy-to-read style.

The prompts are plain text on the slides, so you can copy and paste them straight into your AI tool.

This pack is for small and medium business owners and their teams who use AI every day but keep getting generic answers.

It’s also for marketers who want better images for their website, social posts or product pages, without briefing a designer every time.

You don’t need to code. If you can describe what you want in a sentence, you can use this pack.

I want to be honest about what this pack is, and what it isn’t.

AI tools change fast. Your results will vary between tools and even between runs of the same prompt.

The images in the pack show the kind of result to expect, not an exact copy of what you’ll get.

Some prompts use an uploaded photo as a reference. Only upload photos, logos and brand names you own or have permission to use.

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Then open the pack, copy one prompt, and try it today.